12-02256
Click on image to view high resolution
12-02256
Click on image to view high resolution
12-02256
Click on image to view high resolution

Infinite Inspiration – Munksjö Fair Stand interzum 2015

Client

Munksjö Germany Holding GmbH, Aalen

Design

hw.design gmbh, Munich

Art Direction

Tobias Oberleithner

Artwork

Christian Gieb

Creative Direction

Frank Wagner

The aim in creating the concept of this stand at the 2015 interzum trade fair was to present an extended collection of speciality papers by manufacturer Munksjö. In order to visualise this, the design focused on light staging with a cloud suspended over the entire stand area and intermittent changing colours, serving as the key eye-catcher. This “paper cloud” was to symbolise the portfolio with sheer, limitless tones. With architectural shapes taking up the theme of colour shading, the stand in the form of a contemplative lounge area was positioned to entice the main influx of visitors.

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