Click on image to view high resolution
Click on image to view high resolution

Signature Kitchen Suite Fair Stand


LG Electronics Inc., Seoul


VOID planning, Seoul

A one-way mirrored facade capturing images of fresh ingredients inside the mirrors characterised this fair stand for a kitchen appliance line. The sleek, clearly defined outward appearance created a connection to the modern design of the kitchen elements. Within the booth, visitors found themselves in a shielded room in which the exhibit and a promotional film were shown. Pink colouring emphasised by subtle illumination complemented the otherwise markedly minimalist architecture and added a soft, seductive touch.

You want to submit your projects to the Red Dot Design Award? Please enter here.

This project can be found in the
International Yearbook Communication Design 2016/2017.