Repsol – Meaningful Signage
Borja Borrero (Executive Creative Director)
Carlos Magro Mtnez-Illescas (Design Director)
Sergio Wullich (Retail Director Latin America)
Oliver Pacht (Senior Project Manager)
Coro Iglesias (Production Manager)
Against the backdrop of Madrid’s comprehensive urban regulations concerning building signage, the environmental design for the new Repsol headquarters makes intelligent use of the building facade. The vertical panels of the facade were redefined as a narrative medium. A deconstructed wordmark was applied there, using anamor-phic distortion. The environmental design has thus managed to both successfully deliver the message of the brand’s leadership aspirations and lend it a modern, dynamic expression.