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Repsol – Meaningful Signage

[Environmental Design]


Repsol, Madrid


Interbrand, Madrid

creative direction

Borja Borrero (Executive Creative Director)

art direction

Carlos Magro Mtnez-Illescas (Design Director)

graphic design

David Angulo

retail design

Sergio Wullich (Retail Director Latin America)

project management

Oliver Pacht (Senior Project Manager)


Coro Iglesias (Production Manager)

Against the backdrop of Madrid’s comprehensive urban regulations concerning building signage, the environmental design for the new Repsol headquarters makes intelligent use of the building facade. The vertical panels of the facade were redefined as a narrative medium. A deconstructed wordmark was applied there, using anamor-phic distortion. The environmental design has thus managed to both successfully deliver the message of the brand’s leadership aspirations and lend it a modern, dynamic expression.

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