Audi Central Launch Training 2015 – Audi Secret Labs
AUDI AG, Ingolstadt
Designliga – Bureau for Visual Communication and Interior Design, Munich
A part of Audi Central Launch Training 2015, this product presentation was inspired by James Bond movies. The “Audi Secret Labs” were designed as a top-secret lab complex where Audi has worked on advancing automotive development. They gave attendees of the CLT 2015 exclusive insight into this confidential world of Audi by allowing them to join the inner circle of a tight-knit community of the initiated. The imaginary world of Audi Secret Labs was conceived and realised as a multisensory, multidisciplinary presentation stage. Architecture, graphic design, multimedia elements, moving images and acting were made to blend into a holistic brand experience.