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Opel Quantum

[Online Platform]


Opel Automobile GmbH, Germany


MRM//McCANN, Frankfurt/Main, Germany

Account Management

Michael Remhof

Executive Creative Direction

Martin Biela

Executive Vice President

Sean Condon

Experience Design Direction

Jörg Scheuerpflug

Head of Digital Marketing

Sandra Cameron


Martin Becher

Project Management

Michael Cordier


Maurice Racz

User Experience Architecture

Antje Röhner, Maximilian Brinckmann, Christian Christiansen, Francoise Simorre

User Experience Architecture Direction

Jeff Gilliard

User Experience Design

Yisela Alvarez-Trentini, Chaouki Kamboua, Krisztina Meggyesy, Florentin Steiner, Jasmin Hess

The responsive international online platform Opel Quantum provides simple and seamless access to all relevant information and applications related to an emotional digital product experience. The corporate identity of the car brand was effectively transferred into the visual language of the website. The clearly arranged user interface allows fast orientation, no matter which side the user is currently on. Moreover, each car model can be explored virtually in a 360-degree exterior and interior view.

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This project can be found in the
International Yearbook Communication Design 2017/2018.