13-03522
Click on image to view high resolution
13-03522
Click on image to view high resolution
13-03522
Click on image to view high resolution
13-03522
Click on image to view high resolution

Soulmade

[Orientation System]

Client

Soulmade by Derag Livinghotels, Derag Livinghotels AG + Co. KG, Munich

Design

Benedek & Co., Munich

Art Direction

David Benedek, Caroline Villis

Creative Direction

David Benedek

Graphic Design

David Benedek, Caroline Villis, Florian Rainer

Inspired by the pre-existing logotype of the Soulmade hotel brand, a modular signage system has been developed, including a typeface and icons that form a strong link to the logo’s appearance. The round and harmonious style of the signet literally flows across the entire parking garage, with lines on the walls and the floor, guiding visitors all the way from the entrance of the garage to the door of the hotel.

You want to submit your projects to the Red Dot Design Award? Please enter here.

back