Client: Interactive Media Foundation gGmbH / Filmtank GmbH, Berlin, Germany
adidas gym
Begründung der Jury
The oversized, brightly coloured letters and numbers on the walls of this gym embody a vibrant typography. The way the spatial and interior design pushes the disciplinary boundaries of signage systems, architecture and decoration represents a truly interesting solution. The concept does not aim at the dissemination of information or intend to act as pure decoration; it rather integrates both aspects into architecture, which thus acquires additional emphasis.
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Client:adidas AG, Herzogenaurach
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Design:büro uebele visuelle kommunikation, Stuttgart; ZieglerBürg Büro für Gestaltung, Stuttgart
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Design Team:Carolin Himmel (Project Management), Andreas Uebele, Diane Ziegler
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Photography:Brigida González
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Architecture:agps architecture