Client: Samsung Electronics Co., Ltd., Suwon, South Korea
Spatial Communication
TYPE HYPE – Store
The Type Hype collection presents designer products of high quality as part of a store concept that addresses all senses. Sustainable production by master craftsmen and the city lifestyle of Berlin are combined here with custom designs from A to Z. In an area of more than 100 square metres, the store stages its collection, which is focused on a spectrum ranging from the fine arts to the maxims of the Bauhaus, in an authentic style and with a passion for detail. Therefore, ancient industrial lamps hang above metal type boxes and an old Korrex proofing press to foster a realistic atmosphere of a printing workshop from the last century.
Credits
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Client:TYPE HYPE GmbH & Co. KG, Berlin
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Design:Strichpunkt Design, Stuttgart/Berlin
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Photography:Ailine Liefeld
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Text:Jeroen van Rooijen