15-03157
Click on image to view high resolution
15-03157
Click on image to view high resolution

Relaunch Porsche Design Online Shop

Client

Porsche Lizenz- und Handelsgesellschaft mbh & Co. KG, Ludwigsburg

Design

TWT Interactive GmbH, Düsseldorf

Art Direction

Alexandra Schüngel

Creative Direction

Verena Menzel

Programming

Daniel Neumann, Rafael Kutscha, Christian Siedler

Project Management

Annika Janina Böcher

Technical Direction

Matthias Hellweg

Porsche Design is a premium-lifestyle brand that offers products that stand for precision and perfection, smart functions, sporty-elegant design and a high level of technological innovation. The new design concept for the online shop facilitates a holistic user experience aimed at conveying the brand’s core values of performance, innovation and timeless design. The reduced presentation provides ample space for product demonstration. Direct connection to several social media channels consistently extends the product presentation into digital media / digital spheres. Interfaces such as the store locator with Google Maps integration ensure an intelligent connection between online and offline stores.

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