16-00157
Click on image to view high resolution
16-00157
Click on image to view high resolution
16-00157
Click on image to view high resolution
16-00157
Click on image to view high resolution
16-00157
Click on image to view high resolution

Popp & Kretschmer

[Website]

Client

Popp & Kretschmer Modehandels GmbH, Vienna

Design

Screenagers, Vienna

Art Direction

Silvi Munter

Concept

Daniel Wolf, Christoph Buechel

Creative Direction

Stefan Rasch

Programming

Roman Huy-Prech, Denis Yashin

The new website of Vienna-based luxury fashion house Popp & Kretschmer connects the traditional family business with the requirements for an impressive high-class fashion presentation. The look and feel of the website corresponds and represents the elegance of the brand, linked with lighting effects and a three-dimensional display canvas, which is controlled either via mouse or via subtle gyroscope gestures on mobile devices. The website is supported on all platforms in an innovative manner – from desktop computer to smartphone.

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