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Lucerne Festival



Stiftung LUCERNE FESTIVAL, Lucerne


m.i.r. media – Digital Agency, Cologne

Account Management

Eva-Maria Schreiner

Art Direction

Matias Ampiainen

Head of Marketing

Helmut Bachmann


Daniel Hihn, Damian Oscik, Maxim Werkhowski, Pavlo Assel

Project Management

Sebastian Pomp

Web Design

Katharina Schröder, Laura Meister

Lucerne Festival is one of the most renowned festivals for classical music worldwide. Three festival “seasons” were integrated into the redesign of the website. The homepage always features the upcoming festival prominently, while remaining festivals remain present. Distinct call to actions and an innovative 3D seating plan provide an intuitive booking of tickets with just a few clicks. Fullscreen HD videos promote the unique atmosphere of the festival, while detail views of the events showcase the artists with large portraits, presenting a foretaste of the particular event.

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This project can be found in the
International Yearbook Communication Design 2016/2017.