16-02255
Click on image to view high resolution
16-02255
Click on image to view high resolution
16-02255
Click on image to view high resolution
16-02255
Click on image to view high resolution
16-02255
Click on image to view high resolution

The new 911 R. Principle of Purity.

[Web Special]

Client

Dr. Ing. h.c. F. Porsche AG, Stuttgart

Design

UDG United Digital Group, Hamburg

Art Direction

Simon Erdmann

Concept

Michaela Heidl

Creative Direction

Martin Spies, Uwe Todoroff

Programming

Jens Heidl

Project Management

Samantha Armbrust

The Porsche 911 R, which was built in 1967 specifically for motor racing, has recently seen a reproduction in a limited edition of just 991 units. In this web special, two Porsche enthusiasts start out to retrace and complete the mountain stage of the legendary Tour de France Automobile of 1969. Visitors are invited to accompany the drivers on the tour by scrolling through the single-page sites, encountering interesting facts on their way. The characteristic red stripes of the sports car were picked up as a key design element of this microsite.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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