16-02258
Click on image to view high resolution
16-02258
Click on image to view high resolution
16-02258
Click on image to view high resolution
16-02258
Click on image to view high resolution
16-02258
Click on image to view high resolution

The new 911. Ever ahead.

[Web Special]

Client

Dr. Ing. h.c. F. Porsche AG, Stuttgart

Design

UDG United Digital Group, Hamburg

Concept

Michaela Heidl

Creative Direction

Martin Spies, Uwe Todoroff

Graphic Design

Benjamin Pausch

Motion Design

Kadir Karakadilar

Programming

Johannes Weil, Jens Heidl, David Piendl, Alexander Schuska

Project Management

Stefan Weil

Tradition meets innovation in the new Porsche 911. Therefore, the aim in developing this web special was to express the international motto of “Ever ahead” in an unusual look and feel. In order to achieve this, WebGL technology was used to create an interactive 3D experience for website visitors. This facilitated direct interaction with the technology and a look into the interior of this sports vehicle. Features such as the dynamic lighting system can be tested by users directly in a virtual simulation.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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