16-02926
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16-02926
Click on image to view high resolution
16-02926
Click on image to view high resolution
16-02926
Click on image to view high resolution

Telekom Electronic Beats

[Social Media]

Client

Deutsche Telekom AG, Bonn

Design

C3 Creative Code and Content GmbH, Berlin We Are Fellows, Hamburg

Digital Concept

Jannik Schäfer

Editorial Work

Sven von Thülen, Daniel Jones, Michael Lutz, Inka Gerbert

Project Management

Stefan Fehm

The music-marketing programme Telekom Electronic Beats was established in 2000 to interact with young, well-educated, mobile-first audiences in the context of electronic music and their urban lifestyle. The aim was to create sustainable brand engagement. Under the editorial concept of “Music+”, the social media platforms publish content on a daily basis, featuring musicians talking about influences for their creative work as well as lifestyle aspects from art, technology, design, food and fashion.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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