16-03564
Click on image to view high resolution
16-03564
Click on image to view high resolution
16-03564
Click on image to view high resolution
16-03564
Click on image to view high resolution
16-03564
Click on image to view high resolution

Sneak Preview

[Digital Campaign]

Client

Saturn, Munich

Design

Serviceplan/Plan.Net, Munich

Art Direction

Damian Sturm, Thomas Heckenberger, Thomas Wiegand

Chief Creative Officer

Alexander Schill

Creative Direction

Franz Röppischer, Lorenz Langgartner

Executive Creative Direction

Matthias Harbeck, Sandra Loibl

Text

Sebastian Meyer


JUKE! is a new video streaming platform, hosted by the German tech retailer Saturn. To promote this an entertaining brand experience and a totally new media space was created: in the online shop of Saturn the placeholder images were replaced with the Sneak Preview. People looking for a new smart TV got a surprising preview on the latest JUKE! content, on the TV of the visitors’ choice and along with a special combo offer. Using this new media space and individually targeted content JUKE! welcomed hundreds of new customers and became relevant as a smart alternative and serious contender in the online entertainment sector.

You want to submit your projects to the Red Dot Design Award? Please enter here.

This project can be found in the
International Yearbook Communication Design 2016/2017.

back