17-2174
Click on image to view high resolution
17-2174
Click on image to view high resolution
17-2174
Click on image to view high resolution

Qualcomm

[Animations]

Client

Qualcomm, San Diego

Design

1stAveMachine, New York
Interbrand, New York

The animations for the International Consumer Electronics Show 2013 keynote presentation by the mobile chip giant Qualcomm were created to support and document the engineering expertise behind the inventions of the company. Inspired by technical drawings, a system of diagrams with a symbolic character was developed. These diagrams move and interact with each other on the digital screen in such a way that beholders are given the impression they are being taken on a visual journey inside the minds of the engineers.
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