18-03598
Click on image to view high resolution
18-03598
Click on image to view high resolution
18-03598
Click on image to view high resolution

Google Video Wall

[User Experience Design]

Client

Google, Dublin

Design

CLEVER°FRANKE, Utrecht

Artwork

Roland MacDonald, Roland the Illustrator, Utrecht

Creative Direction

Thomas Clever, Gert Franke

Digital Concept

Wouter Van Dijk

Graphic Design

Pietro Lodi

Technical Direction

Wilco Tomassen

Created as a gesture-controlled game for Google’s experience centre The Foundry, the interactive video wall engages visitors in a dialogue about the role played by the smartphone in everyday life. Capturing the company’s playful style, its interface features a modular game framework based on interaction. Personalised by changing assets such as background scenery, shops or street furniture according to country, real characters and typographic styles were implemented to add relevance to the different nationalities visiting the centre.

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