19-01786
Click on image to view high resolution
19-01786
Click on image to view high resolution
19-01786
Click on image to view high resolution
19-01786
Click on image to view high resolution
19-01786
Click on image to view high resolution

Audi quattro – Expanding Reality

[Media Installation]

Client

AUDI AG, Ingolstadt

Design

KMS BLACKSPACE, Munich

Account Management

Simone Grütter

Creative Direction

Jens-Oliver Gasde

Managing Director

Marc Ziegler

Motion Design

Jens-Oliver Gasde, Johannes Hutterer, Jan Herms

Project Management

Ina Baltes

Audi City is a digital showroom and automotive cybershop located in various major cities around the world, created to experience the brand in a new dimension. A dynamic film takes the viewers on a journey into the different worlds of the quattro models, which turn into energetic main actors of real film sequences and interact with the users. Using CGI, real footage and fluid simulations, the floor-to-ceiling media in-stallation thus extends the real Audi City locations into the endless depths of virtual spaces, creating a captivating experience.

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