Grohe AG, Düsseldorf
Grohe AG, Grohe Design Team, Düsseldorf
Heiko Winkler, The Marmalade
This video was produced with the intent to access people yet unfamiliar with the product across digital and social media touchpoints. It consists of three sections presenting the water-resistant Bluetooth speaker with different emphases, focusing first on its design, then on its technical benefits and finally on its use. The film is full-CGI with custom audio and has been adapted to various social media channel requirements to raise awareness and encourage interaction. It thus effectively contributes to the aim of introducing both brand and product to new consumers.