19-02307
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19-02307
Click on image to view high resolution
19-02307
Click on image to view high resolution
19-02307
Click on image to view high resolution
19-02307
Click on image to view high resolution

The All-New Lexus ES

[Corporate Film]

Client

Toyota Motor Korea Co., Ltd., Seoul

Design

designfever, Seoul

Account Management

Euri Bae

Art Direction

Juhwan Lee

Film Direction

Giyong Rhee

Film Production

Jeewon Seol, Optical Lab, Seoul

Strategic Planning

Hyunjoo Lee, Seongbok Lee

Lexus, the luxury vehicle division of the Japanese automaker Toyota, launched their new brand slogan “Make Every Moment Remarkable” within Korea in order to emphasise the shedding of its previous image. Six viral films were created that coincided with the launch of the new luxury sedan model, the ES, as a way to help develop the concept of “remarkable moments”. Six creative individuals, ranging from a furniture designer to a contemporary dancer, are presented in six different stories, talking about remarkable moments in their daily lives.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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