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Eyes on Gigi

[TV Commercial, Online Video]


BMW Group, Munich


Serviceplan/Plan.Net, Munich KBS, New York

Chief Creative Officer

Alexander Schill, Serviceplan Jonathan Mackler, Dan Kelleher, KBS

Creative Direction

Kolja Danquah, Serviceplan

Executive Creative Direction

Michael Wilk, Serviceplan Paul Renner, KBS

The BMW M2 Coupé embodies everything the brand stands for, yet it is a niche model not backed up by big media budgets. Thus, this online video, which is also used as a TV commercial, was created to reach a global audience and encourage people to engage with the product and the brand. Following the motto “Eyes on Gigi” and conceived as a classic nutshell game, the video features supermodel Gigi Hadid and drags viewers’ attention by challenging them to keep up with the breathtaking performance of the BMW M2 models, in order to finally be able to tell which of the five cars Gigi is in.

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This project can be found in the
International Yearbook Communication Design 2016/2017.