AUDI AG, Ingolstadt
The new Rainmaker commercial follows up on the successful Audi quattro series and takes on a very humorous approach: for centuries, people have been using rituals, dances and technology to try to control the weather. They have attempted to predict it by reading the earth, the wind and the sky – listening to shamans, machines and even frogs. As it turns out, none of this was really necessary because the quattro all-wheel drive allows all weather conditions to be approached with confidence. The clip supports this claim with fascinating imagery.