19-03911
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19-03911
Click on image to view high resolution
19-03911
Click on image to view high resolution
19-03911
Click on image to view high resolution
19-03911
Click on image to view high resolution

Embrace the Unknown.

[Short Film]

Client

BMW Group, Munich

Design

Serviceplan

Art Direction

Iliès Terki

Chief Creative Officer

Alexander Schill

Creative Direction

Michael Wilk, Kolja Danquah

Executive Creative Direction

Maik Kähler

Text

Nina Puri, Angeliki Karnoupaki

This short film, which coincided with the launch of the BMW X1, was aimed at a target group seeking a vehicle that combines urban style and adventurous spirit. It follows a group of friends discovering the great outdoors and conveys that the unknown is nothing to fear, but something that sparks curiosity. Building upon the platform idea of an authentic yet magic “X-World”, everything moves in waves like a gigantic ocean. Thus, a poetic metaphor is used to symbolise a world that never stands still but constantly creates new opportunities.

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