20-02977
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20-02977
Click on image to view high resolution
20-02977
Click on image to view high resolution
20-02977
Click on image to view high resolution
20-02977
Click on image to view high resolution
20-02977
Click on image to view high resolution

What We Love

[Commercial Sound]

Client

McDonald’s Deutschland Inc., Munich

Design

Leo Burnett Germany, Frankfurt/Main thjnk ag, Hamburg

Art Direction

Till Rothweiler, Viktor Kislovskij

Creative Direction

Andreas Pauli, Armin Jochum, Jörg Hoffmann

Text

Andreas Daum

This soundtrack is part of a highly popular McDonald’s television commercial on the occasion of Valentine’s Day. In the commercial, two teenagers spend an unforgettable summer together and meet again several years later thanks to a unique fast food order. The balladlike sound with its dominant, soulful vocals reflects and enhances the heart-warming story. Moreover, the sound design effectively implements the aim of the campaign which is to instil a distinct freshness into the brand communication.

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