01-1470
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01-1470
Click on image to view high resolution
01-1470
Click on image to view high resolution
01-1470
Click on image to view high resolution

BIBLIOPHILIC

[Brand Design]

Client

Disk Union, Tokyo

Design

COMPOUND inc., Tokyo

creative direction

Shintaro Uchinuma,
Yuta Oda

art direction

Yuta Oda

concept

Shintaro Uchinuma,
Masahiko Hirohata

project management

Masahiko Hirohata

photography

Munemasa Takahashi

programming

Miyuki Chida

web direction

Yasutaka Kageyama

The comprehensive brand world of BIBLIOPHILIC invites people to enhance their lifestyle with books. The innovative aspects are, firstly, developing a new category of a brand, a brand of “reading tools”, and, secondly, reinforcing the Japanese publishing industry against its digital competition. This is achieved by a corporate design that makes buying books a fascinating experience – from the interior design and trendy book stands to the shopping bag. The cat logo lends the identity an emotional appeal.

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