02-0235
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02-0235
Click on image to view high resolution
02-0235
Click on image to view high resolution
02-0235
Click on image to view high resolution

Pastai – Artisan Pasta Bar

[Brand Identity]

Client

Pastai, New York

Design

Daniele Politini, New York

illustration

Chrissy Lau, Sydney

environmental design

Yogeeta Dastane, New York

The identity of Pastai illustrates the tradition of hand-made pasta, combining traditional Sicilian food culture with the urban ambience of New York’s Chelsea district. The design is influenced by the chef’s culinary memories of her grandma’s cooking. The energetic word mark is inspired by the process of extruding fresh pasta shapes from a machine. Hand-drawn illustrations using delicate lines and patterns on kraft paper add a special artisanal quality, unique to the art of pasta making itself.

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