With its high information content and balanced, effective design, this publication shows how Lufthansa’s visual identity has developed since the 1920s. The decisive step was taken at the beginning of the 1960s, when the company’s communication department commissioned Otl Aicher and some of his students to conduct a study on the redesign of the corporate identity. To date, essential parts of the concept have been implemented, and it ranks among the pioneering corporate design solutions of the twentieth century.