16-2968
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Make Your Race

[Digital Installation]

Client

Nike Korea, Seoul

Design

PostVisual.com, Seoul

head of marketing

Jung-Won Lee

creative direction

Euna Seol,
Tae-Hyung Lee,
Hyun-Hee Park

graphic design

Sin-Ae Kim, Sora Lee,
Sung-Hae Choi

strategic planning

Kyung-Hee Lee, Myoung-Soo Kim,
Chang-Hyo Yoo

programming

Seol-Baek Shon, Won-Seok Cho,
Hyun Lee, Seung-Wook Chen

motion design

Sung-Wook Kim, Jiho Lee,
Bok-Ro Lee, Hanna Shin,
Ye-Nee Park

In order to offer the 30,000 participants of the We Run Seoul 10K 2011 event a personal goal and incentive for running, the idea was to develop a digital installation utilising a transparent display. A running shirt was on view behind the screen. Runners could have race T-shirts printed with their own messages and photos using innovative technology. A transparent touchscreen simulated how the customised design would look on an actual T-shirt. Furthermore, the slogan “Race of my life” became reality with a post-race printing service which allowed runners to have their personal records printed on a race T-shirt.
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