Neue Kategorien, mehr Transparanz

Packaging Design, Game Design oder Online – dies sind nur einige der 16 Kategorien des
Red Dot Award: Communication Design. Von Jahr zu Jahr entwickelt sich der Wettbewerb weiter, um die gesamte Bandbreite der Kreativbranche widerzuspiegeln. Mit überarbeiteten Kategorien werden die Stärken der besten Leistungen des Jahres noch gezielter sichtbar gemacht.

Corporate Design & Identity  

01
Corporate Design & Identity

Corporate Identity, Corporate Concept, Key Visual,
Corporate Film, Corporate Event, Corporate
Publishing, Annual Report, Promotional Merchandise,
Corporate Signet, Word/Figurative Mark,
Corporate Stationery, Sonstige

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Brand Design & Identity  

02
Brand Design & Identity

Brand Identity, Brand Concept, Key Visual,
Promotional Merchandise, Brand Signet,
Word/Figurative Mark, Sonstige

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Advertising  

03
Advertising

Integrated Campaign, Print Campaign, Digital
Campaign, Out-of-home & Ambient ,
TV Commercial, Cinema Commercial, Promotion,
Advertorial, Direct Mailing, Print Ad, Online Ad,
Mobile Ad, Sonstige

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Packaging Design  

04
Packaging Design

Food, Beverage, Health & Beauty, Luxury, Kids,
Retail, Sustainable , Sonstiges

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Posters  

05
Posters

Art focused Poster, Promotional Poster, Special
Format Poster, Event & Exhibition Poster,
TV & Cinema Poster, Poster Series, Sonstiges

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Typography  

06
Typography

Typeface, Icon System, Pictogram, Type Family,
Sonstige

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Illustrations  

07
Illustrations

Advertising Illustration, Editorial Illustration, Fashion
Illustration, Educational Illustration, Portraits &
Caricatures, Sonstige

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Publishing & Print Media  

08
Publishing & Print Media

Book, Calendar, Magazine, Daily Press, Brochure,
Catalogue, Diary & Guide, Special Publication,
Self- promotional Item, Journal, Stamps & Banknotes,
Sonstige

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Online  

09
Online

Website, Microsite, Social Media , Digital Innovation,
E-Learning, Blog, Web Special, Second Screen
Format, News Format, User Generated Content,
E-Commerce Design, PR Campaign, Sonstige

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Apps  

10
Apps

Education, Entertainment, Social Networking,
Sonstige

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Interface Design  

11
Interface Design

Virtual Interfaces, Software Interfaces and Usability,
Interaction Design, Sonstige

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Film & Animation  

12
Film & Animation

Film, Movie Opener, Film Craft , Cel Animation,
Computer Animation, Music Videos, Film Art,
Sonstige

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Sound Design  

13
Sound Design

Film & TV Commercial Sound, Audio Branding,
Web & Mobile Sound, Spatial & Event Sound,
Product Sound, Sonstige

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Spatial Communication  

14
Spatial Communication

Event Design, Public Installation, Fair Stand,
Exhibition Design, Shop, Interior & Concept Design,
Temporary Store, Orientation System, Information
Design, Facade Design, Sonstige

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15
Game Design

Transmedia, Serious Games, Technology Transfer,
Gamification, Storytelling, Character Design & Digital
Art, Artificial Intelligence, Engine, Sound Design,
Social Game, Advergame, Browser Game,
Animation, Game based on a Film, Ads for Games,
Sonstige

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onlineadvertising  

16
Social Responsibility

Human Rights, Green Services, Sustainability,
Corporate Government Economy Environment,
Event, Fair, Sonstige

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