OJSC Severneftegazprom, Moscow
Ermolaev Bureau, Moscow
Creative Direction/Graphic Design
The aim of the SNGP Company is the development and construction of infrastructure for one of Russia’s largest oil-gas-condensate fields. The main challenge of the creative brief was to keep the original shape of the logotype and the corporate colours. The redesign of the logotype’s proportions led to a new design system, while the length of the words in the company’s name – “sever”, “neft” and “gazprom” – created a grid for graphic compositions. The visual identity system is based on compositions that integrate points as well as vertical and horizontal lines, reflecting the company’s activities in an abstract way.