Client: Junior Chamber International Basel Handelskammer beider Basel, Basel, Switzerland
Goethe-Gesellschaft Hochrhein
Begründung der Jury
The corporate design for the Goethe-Gesellschaft Hochrhein captivates with cleverness and stylistic simplicity. The fact that the logo, which is based on the initial “G”, allows for three highly distinctive readings is a great and outstandingly convincing idea. Complemented by three unobtrusive colours and subtly highlighted illustrations that take up the style of Goethe’s own drawings, this corporate design has emerged with a very harmonious appearance.
-
Art Direction/Concept:Frederik Schubert
-
Chief Creative Officer:Ingo Blum
-
Client:Goethe-Gesellschaft Hochrhein e.V., Waldshut-Tiengen, Germany
-
Design:Kommunikation & Design, Waldshut-Tiengen, Germany
-
Creative Direction/Illustration:Tobias Thomann