Client: National Taiwan University of Science and Technology Taipei City, Taiwan Weimar Bauhaus University, Weimar, Germany
Brand Identity,Brand Book
Paris Baguette
Balanced with the graphic art deco traditions of early 20th-century French design, the visual identity for Paris Baguette shows a clean and minimal modern style. Named “La Belle Vie” (The Good Life), the identity aims to be essentially modern European, while also retaining a sense of Paris and France. Visual elements like evolved logotypes, marques and the company’s brand colour of blue mean to add sophistication. A bolder personality is intended by mixing French inspiration with a modern design sensibility, such as a new Paris Baguette house typeface and the range and application of new patterns.
Credits
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Client:SPC, Paris Baguette, Seoul, South Korea
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Design:SPC Design Center, Seoul, South Korea
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Creative Direction:Selina Kim, Youngha Park, Jongsool Lee
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Graphic Design:Yeahee Ahn, Yun Haing Kwak, Jaeeun Chung
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Visual Identity Design:Neville Brody, Brody Associates, London, United Kingdom
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Project Management:Heesoo Hur