Brand Concept

Café GA:b

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Coffee is a popular drink which can be enjoyed at any time and any place. The rebranding for the Korean Café GA:b combines both aspects, time and place, with the theme of coffee. Backed by the slogan “How’s the weather today?”, the circular logo emphasises that coffee is a suitable choice at any time of day or night as well as in any weather – and thus communicates the long opening hours of the cafés. The “everywhere” is represented by illustrations of four metropolises, which are pictured on the coffee cups.

Red Dot

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