University: National Yunlin University of Science and Technology, Douliu City, Yunlin County, Taiwan
Image Campaign
Lacoste
The image campaign refers to the origin of the brand Lacoste: company founder René Lacoste was a tennis professional and is considered the inventor of the modern polo shirt. The iconic shirt is staged as a tennis, golf or cricket ball, surrounded by a bright aura. Because of this sophisticated alienation, the advertising commands the attention of the observer. At the same time, the presentation, which concentrates on the essentials, clearly communicates that the brand has a rich history in sports.
Credits
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Design:Yugendu Vyas, SCAD
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University:SCAD Savannah College of Art and Design, Savannah, Georgia, USA