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Tea Talent



Shinshen Tranding, Ltd, Taipei City


K.E.A. Design Consultants, Inc., Taipei City

Tea Talent is an EU-certified brand of organic tea launched in Taiwan. In an attempt to emphasise the branding spirit of environmental protection, a packaging concept was developed that is self-explanatory and highlights the identifiable content. The minimalist box consists of recycled materials. The teapot-shaped coaster was inspired by the form of the Yixing Zisha teapot, and its reusability is a response to environmental protection. It was combined with vibrant glass beads as a stylish utensil for consumers to collect. The ornate gold logo of the manufacturer not only deepens the consumers’ impression but also reminds them to remain loyal to the brand.

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This project can be found in the
International Yearbook Communication Design 2016/2017.