Client: Shenzhen Yihaoshan Tea Co.,Ltd. Shenzhen, China
Gift Packaging
Paris Baguette
In order to differentiate the gift packages of Paris Baguette from competing products, a series of illustrations of various characters was selected to represent the brand image. The design of each package makes a witty, charming and luxurious impression and features the image of a traditional bakery. Examples of the fun illustrations include a French poodle riding a bicycle with a cake, a patissier bear driving a Citroën car and a Parisian boy in a hot-air balloon. With this imagery and the brandappropriate colour scheme, the packaging aims to appeal to consumers with its warm and friendly design.
Credits
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Creative Direction:Soo Jin Lee
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Structural Design:Min Ho Dong
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Client:SPC, Paris Baguette, Seoul
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Project Management:Hee Soo Her
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Graphic Design:Yehi Ahn, Min Hyung Seo
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Design:SPC, Paris Baguette, Seoul