Brand Signet

engineering. tomorrow. together.

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The industrial companies Thyssen and Krupp merged in 1999 to an enterprise with almost 160,000 employees worldwide. With the aim of promoting unity and solidarity within the group, a new logo was developed. It is based on the historical symbols of the three Krupp rings and the Thyssen arch intertwined to form a single, harmonious icon. In connection with the company name in a modern, slim typeface and a radiant blue background, the brand signet has a distinctive appearance and expresses innovative strength.

Red Dot

Credits
  • Client:
    thyssenkrupp AG, Essen
  • Creative Direction:
    Maik Beimdieck
  • Managing Director:
    Peter Matz
  • Art Direction:
    Imke Jurok, Patrick Freund
  • Design:
    thjnk / loved, Hamburg
  • Account Director:
    Jonathan Sven Amelung, Philipp Stamer
engineering. tomorrow. together.

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