Self-Promotional Item

Best Bairro Brands

Interbrand is a global branding consultancy, whose office in São Paulo publishes an annual study on branding in the Brazilian market. The results of the 2014 study were published with an inventive approach: the size of the compact booklet is reminiscent of a smartphone and comes with a corresponding box. With the title “Best Bairro Brands” (the Portuguese word “bairro” means neighbourhood), the booklet prompts a discussion about the global influence of brands. The graphic realisation is inspired by vintage ads from the Yellow Pages.

Red Dot

Credits

Client:

Interbrand, São Paulo
Design:

Interbrand, São Paulo
Strategic Planning:

Beto Almeida, Daniella Giavina-Bianchi, André Matias, Laura Garcia
Art Direction:

Sergio Cury
Text:

Felipe Valério