beierarbeit
Image Film
That’s just the way it is
Finanz Informatik (FI) is the IT service provider of the German bank Sparkasse. It is responsible for supporting the change of business within the scope of digitalisation. The spot “That’s just the way it is” presents examples of everyday life – such as playing soccer, paying, dating or travelling – and shows how people’s behaviour or habits have changed and might now differ from the past. Aiming to encourage the bank’s management and employees to eliminate pain about the new, it charmingly puts emphasis on the fact that life changes, that it is all part of the process and that, still, there is always fun.
Credits
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Client:Finanz Informatik, Frankfurt/Main, Germany
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Design:beierarbeit GmbH, Bielefeld, Germany
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Strategic Planning:Claudia Palermo
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Head of Advertising:Andreas Honsel
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Head of Marketing:Christoph Rutter
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Film Direction:Benjamin Brettschneider, Markenfilm
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Film Production:Muriel Dornseif, Markenfilm, Hamburg, Germany
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Creative Direction:Christoph Beier
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