Client: Dental Wings GmbH, Chemnitz, Germany
User Experience Design
The 2 Euro T-Shirt – A Social Experiment
Would people still buy a 2-euro T-shirt if they knew how it was made? To answer this question a T-shirt vending machine was built – but instead of simply dispensing a T-shirt, customers were prompted with a video showing under which miserable working conditions the T-shirt was produced. After watching the video customers could choose whether they actually want to buy the T-shirt or donate the money instead. People overwhelmingly made conscientious decisions, while the experiment itself sparked serious online discussion and major media coverage.
Credits
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Production:UNIT9, Berlin
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Chief Creative Officer:Wolfgang Schneider
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Executive Creative Direction:Jan Harbeck, Michael Schachtner
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Client:Fashion Revolution, Berlin
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Design:BBDO Berlin
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Art Direction/_Script:Jessica Witt, Michail Paderin