Client: MEI Entertainment, Taipei City, Taiwan
TV On-Air Design
#beckmann
The concise element of the hashtag symbol is used consequently in all measures of this moving image design, without giving it too much of a playful touch. The specific red colour has a clear signal effect, underlining the topicality of each TV show. A stringent design language for all explanatory 3D animations was developed, as well as specials for social media. Consequently, the design remains unobtrusively in the background, serves as a smooth basis for the transportation of information, but nevertheless gets to the heart of the matter and arouses interest.
Credits
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Animation:Konrad Stäblein
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Design:Quadrolux – Agentur für Bewegtbild, Mainz
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Production:Matthias Kirchmayer
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Client:beckground tv + Filmproduktion GmbH, Hamburg
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Technical Direction:Marcus Stiehl-Bruch
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Art Direction:Melanie Schmidt