The Red Dot jury
At the heart of the Red Dot Award: Product Design is its jury. With their specialist knowledge, some 40 recognised experts from around the world guarantee the high quality standards and thus the value of the Red Dot seal. While the set-up of the jury changes annually, one element remains the same: all members commit to the “Code of Honour”, which states that jurors cannot participate in the adjudication of products they were involved in. In addition, no juror can be employed by an industrial manufacturing company. This prevents conflicts of interest and ensures the highest possible degree of fairness and neutrality.
In an evaluation process lasting several days, the international experts test, discuss and evaluate every single entry without a preselection. Thereby, the submissions are not compared with each other, but are assessed individually.