1. Hee-Gook Lee, CTO of the LG Corporate
2. A part of the team, responsible for the display and digital media division.
Right: Jae Jin Shim, head of display and digital media
3. As a sign of recognition, the design team of the year receives the “Radius” challenge trophy

The title Design Team of the year 2006

goes to Korea

LG Corporate Design Center – creator of a digital lifestyle
The LG Corporate Design Center is the design team of the year 2006. This is only the second time that the highest distinction of the renowned red dot design award, which is awarded by an international jury, goes to the design department of an Asian company. Sony is the only Asian company who previously managed to get this title in 2000. With the distinction ‘design team of the year’ the red dot design award has annually honoured a design team which is characterised by continuously innovative design, thus setting standards, since 1988. The title ‘design team of the year’ has been won in the past by companies such as Apple, adidas, Pininfarina, Mercedes-Benz, Nokia, Audi and frogdesign. The festive awards presentation of the red dot award: product design 2006 including the speech in honour of the LG Corporate Design Center by the laudatory speaker Giorgetto Giugiaro, president of Italdesign Giugiaro, will take place on 26 June 2006 in the Essen Opera House, the Aalto Theatre.

Similar to many other Asian companies, LG was more of a pursuer for a long time, before the Korean electronics company started impressing the industry with a stringent use of forms in product design and a coherent brand appearance in business communication and marketing in the last years, thus consistently conveying the company’s philosophy, which can be summarised in LG’s slogan ‘Life’s good’. “LG have a position of their own and set trends with products such as the wall mounted projector,” says Professor Dr. Peter Zec, initiator of the red dot design award and president of the international umbrella organisation of design Icsid. He further explains the selection of the company as design team of the year: “Via technology and design, LG has made the step from pursuer to contender. All its activities and products focus on human needs in the digital age.”

The gala: award presentation on 26 June 2006, 6:00 pm
On 26 June 2006, part of the LG Design Team from Korea will come to Essen to receive the ‘Radius’ touring cup as a symbol of the distinction ‘red dot design team of the year’ on behalf of the complete LG Corporate Design Center. The ‘Radius’ will be presented by the winner of the previous year, the adidas design team. The laudatory speech will be held by the Italian industrial designer Giorgetto Giugiaro, Italdesign, who has designed automobiles such as the VW Golf I and the Fiat Panda among others, but also Lamborghinis, Maseratis and the Saab 9000.

The festive awards presentation will take place in the special ambience of the Essen Opera House, the Aalto Theatre, with more than 1,200 guests from design, business, media, politics and culture. At the following Designers’ Night in the red dot design museum, prize-winners and guests can celebrate together into the small hours. 
 

The special exhibition in the red dot design museum
Under the title ‘LG – Digital Life Creator’, the design team of the year will present itself with an exhibition in the red dot design museum on the premises of the world cultural heritage ‘Zeche Zollverein’ from 27 June to 23 July 2006.
Parallel to that, all prize-winning products of the competition will be displayed in the special exhibition ‘Design on stage – winners red dot award: product design 2006’.

The red dot design award
With its more than 5,000 entries in the categories red dot award: product design, red dot award: communication design and red dot award: design concept, the red dot design award is one of the leading and largest design competitions worldwide. Since 1955, the Design Zentrum Nordrhein Westfalen in Essen has annually selected outstanding design quality and officially honoured it in an exhibition.