Aleks Tatic, Italy

“The Red Dot Design Award motivates to improve design.”

Aleks Tatic (*1969 in Cologne/Germany) is product designer and founder of Tatic Designstudio in Milan/Italy. After his studies at the Art Center College of Design in the USA and Switzerland, he specialised on his focal areas, sports and lifestyle products, in various international design-studios in London and Milan. Afterwards, he guided the multiple awarded Italian design studio Attivo Creative Resource to international success for 12 years. Today, he designs and develops – together with his eight-member multicultural team of designers and product specialists – amongst others, sailing yachts, power tools, FMCGs and consumer electronics for European and Asian premium brands. Aleks Tatic has been lecturing practice oriented industrial design and innovation management at various European universities and seminars, lastly in 2009 as a visiting professor at the University of Art and Design, Offenbach/Germany.