The jury is the heart of the “red dot award: product design”, because the renowned specialists from all over the world guarantee with their expertise the high quality level of the competiton as well as the expressiveness of the red dot seal. The composition changes from year to year, whereby the jury members always pledge to a “Code of Honour” and are excluded from taking part in the competition. In addition, to avoid conflicts of interest, the jurors may generally not be employees of the manufacturing industry. Furthermore, the red dot jury comprises design experts of international repute, whose background allows them to consciously assess the special intercultural aspects of design.