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Bontoy Friendimal

Ride-on Toy


Efolium Co., Ltd., Seoul, South Korea


Groom Design, Seongnam, South Korea

Red Dot
Bontoy Friendimal is a novel kind of ride-on car for small children which has been specially conceived for use at home: its soft rubber wheels allow it to roll lightly and noise-free. The toy was inspired by the whale, it is height-adjustable and can be used by children of various ages. Small fins on each side offer a place for children’s feet and a handle at the back makes it easy to carry.

Statement by the jury

»With its minimalist form this ride-on toy has an appealing look and provides room for fantasy. An additional plus is the noiseless rolling feature.«

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This product can be found in the
Red Dot Design Yearbook 2016/2017