Children love stories that stimulate their fantasy and imagination. The innovative concept of the Toniebox addresses children’s adventurous spirit. The digital audio system consists of a playback box and the Tonies: different audio figures that all tell an individual story. A central aspect of the innovation lies in the operating approach of the box with its rounded edges that is highly suitable for children. The box can be started intuitively by simply placing a Tonie on the box. Doing without touchscreen or difficult controls, all functions are operated through tapping and squeezing. This kind of interaction brings excitement to children. Moreover, the box is also pleasing to the touch thanks to being upholstered with an ecologically friendly, soft but tough fabric. The Toniebox and Tonies communicate via an NFC chip. The content is streamed from the cloud and downloaded to the internal memory, so it can be played without an Internet connection at any time. A battery life of seven hours and a headphone jack facilitate long, uninterrupted audio fun. In addition, the concept also offers Creative Tonies and a smartphone app that allow parents to easily record their own content and have it play on the box. A well thought-out product also in terms of media usage, the Toniebox opens up ever-new worlds of adventure for children.
Statement by the jury
»The Toniebox invites children to explore the senses of hearing and touching. It offers a new approach to storytelling and allows content to be explored interactively. The easy-to-grasp, purely physical interface is impressive. It places children at the centre of the story so that they can identify with it easily. The careful choice of materials and surfaces is highly suitable for children. The box brings ease and comfort into children’s rooms.«