15-00368-2016
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isoBag

Shopper

Manufacturer

alfi GmbH, Wertheim, Germany

Design

pearl creative Christian Rummel, Tim Storti, Ludwigsburg, Germany

Honourable Mention
Shopper, weekender or cool box – isoBag has a variety of uses as a shopping bag or picnic basket. It consists of a larger textile outer bag styled in trendy colours and an inner, light grey insulating bag that is waterproof, can be wiped clean and comes with an airtight zip. In this way, food can be transported at two different temperatures. For larger shopping volumes, the bags with their generous-sized handles can also be used separately.

Statement by the jury

»The sophisticated design combines different qualities in a single product and thus turns the modern looking isoBag into a multifunctional shopper.«

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This product can be found in the
Red Dot Design Yearbook 2016/2017
.