18-04902-2016
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Mad for Garlic

Restaurant

Client

MFG Korea, Seoul, South Korea

Design

MID Planning Song Hee Wang, Ji Sun Chung, Ahra Kim, Jae Yeon Mun, Seoul, South Korea

Red Dot
Mad for Garlic is a Korean restaurant chain offering Italian food and wine. Key elements of the brand image are garlic, a wine cellar and wine. The design concept for this branch of the restaurant chain therefore picks up on the wine cellar look. It restructures the layout and combines traditional with modern brickwork. At the centre of the restaurant is a glass wine rack surrounded by seating areas. The open kitchen provides an entertaining glimpse of the food as it is being prepared.

Statement by the jury

»The design of the Mad for Garlic restaurant skilfully applies the customer’s brand identity and creates the feeling of dining in a wine cellar.«

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This product can be found in the
Red Dot Design Yearbook 2016/2017
.