2005-11-0841
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2005-11-0841
Click on image to view high resolution

MONACO V4 Concept Watch

Manufacturer

TAG Heuer, Switzerland

Red Dot: Best of the Best
A personification of the mechanical movement ­ a designed timepiece.Worn by the actor Steve McQueen it shaped the look of the 1970s. The chronograph with the big squared-off case and the mystic name "Monaco" stood out. It was synonymous with a style, which was immortalised by Steve McQueen in the 1970s ­ unconventional and faithful. And what was unknown to most of its admirers: it was the world's first water-resistant automatic chronograph equipped with a micro-rotor mechanism. The concept watch MONACO V4 continues to act on a maxim of the unconventional and again acts as a guarantor for revolutionary innovations breaking the foundations of traditional watch making aesthetics. The traditional dynamics of the movement is transmitted by gears. The MONACO V4 though uses drive-belt transmission borrowed from the automotive world. The entire technology and architecture of the MONACO V4 has been inspired by car engines. The design is an expression of innovative watch making. The mechanical originality it houses shapes the entire design of the MONACO V4. The most intriguing design component is the bevelled sapphire crystal, manufactured in 3D, curving down to join the sides of the case. The small second hand is between four and five. The barrel bridges are in sapphire, allowing the movement to be visible from below. The overall design of the MONACO V4 is inspired by the iconic MONACO created in 1969 and represents a unique form of innovation. Design and technology signal a specific break with conventional watch making. Design without conventions for a new era.